Hotel group IHG, the parent company that owns the Holiday Inn and Intercontinental chains, began running programmatic ads to encourage users to book directly with them, rather than with third-party sites like Expedia or Booking.com. Although RTB is easy to Reihe up and optimize, it lacks the transparency from the https://bookmarkingbay.com/story17526395/programmatic-advertising-grundlagen-erkl%C3%A4rt