Omnichannel marketing is about creating a cohesive and tailored experience for customers, regardless of whether they interact with a brand via email, social media, or a chatbot. Unlike multichannel marketing, which only uses multiple channels independently, omnichannel integrates all channels to communicate with each other, fostering a stronger connection with customers. https://www.questera.ai/blogs/omnichannel-journeys-the-role-of-omnia